Brand recognition is best achieved with repetition.

The more people are used to your branding, the more they will remember you. I can be driving down the street and see just a glimpse of a color and partial letter but quickly know what logo it belongs to because I’ve seen it in its full form so many times.

You know the obvious ways to get exposure. A sign outside your building, a bag with your logo in which you slip the purchase, a brochure on the counter, a business card handed out at a networking function.

But there are also some subtle yet effective ways you may be missing. In the past few years, with businesses that host events, I’ve been supplying backdrop banners. These are vinyl or fabric banners in a large size that often have the client logo repeated throughout. It’s called a step-and-repeat banner. If you’ve ever watched a press conference after a sporting event, you know what I’m talking about. You’ll see a backdrop banner or even a wall with the team logo and often also a primary sponsor for the team shown.

Do you host Chamber of Commerce functions at your office? Are clients invited to a party at your place? Is there ever an occasion for a press conference or even product announcements with visitors in attendance? With a step-and-repeat banner set up behind the speaker, your brand is subtly reinforced in the minds of those in attendance. You should even consider times when the news media may call on you for comment when something happens that may be related to your business. What an opportunity for exposure to use the backdrop banner behind you as the cameras are rolling.

The banners are easy to set up. Some are the retractable style that slide in and out of a floor case. Others are like pillowcases that are stretched over an aluminum tube frame. They can measure from 4 feet to 8 or 10 feet wide and about 7 feet tall.

Sometimes they are even used as a showcase for an event where attendees pose for photos. The event-specific graphics can be displayed on the banner instead of a step-and-repeat logo. In some cases, the style of banner can allow for printing on both the back and front. So if you have an event you repeat every year, use the graphics on one side and then use the step-and-repeat company logo on the other side.