A Penny Saved is a Penny Burned
Time and again I see examples of someone trying to save money at the expense of getting their message across. I get it. I shop the clearance bins myself.
Brand recognition is best achieved with repetition.
The more people are used to your branding, the more they will remember you.
Look Your Best
All businesses, no matter how big or small, should have brand logos created in various formats appropriate for how they are to be used.