When a former co-worker at an athletic club became co-owner of another club, she reached out for branding help. A new logo, color scheme, tag line and the accompanying stationery, flyers, and brochures all became part of the package. The logo appeared on signage outside the building and on tennis courts and a gymnasium floor inside.

Logo development is a key component when launching a new brand. It takes time and requires development of a type and color treatment. There are lots of options for cheap logos. But do they capture the mood of the brand? Are they able to be incorporated into all uses of the logo (print, apparel, signage, etc.)? Logo development done right can take several hours and require back and forth discussions. Those cheap logo options found online don’t offer that personal service.